Business Skills Training Catalog -Social Media Strategist Series
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Overview: This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.
Course Modules:
Module 01 – The Rise of Social Media
(Duration: 28m)
- Workbook (Pdf)
- The Rise of Social Media
- What is Social Media?
- Types of Social Media
- Evolution of Marketing
- Benefits of Social Media to Organizations
- The Growth of Social Media
- Social Media Career Opportunities
- Role of the Social Media Strategist
- Social Media Certification Options
- Stages of Strategic Social Media Operations
- Lesson 01 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 02 – Conducting Market Analysis
(Duration: 16m)
- Workbook (Pdf)
- Conducting Market Analysis
- Need for Readiness Assessment
- STP Analysis
- Segmentation
- Segmentation Chart Example
- Targeting
- Targeting Strategies
- Positioning
- Positioning with Market or Perceptual Mapping
- STP Analysis of Competitors
- Competitor Information Available Online
- Lesson 02 Review Quiz (Number of attempts allowed: Unlimited)
Module 03 – Auditing Social Media
(Duration: 26m)
- Workbook (Pdf)
- Auditing Social Media
- Importance of Social Media Auditing
- Tools for Social Listening
- Demo – Social Listening Tools
- Track Platform Performance
- Grading Tools
- Demo – Example of Grading Tools
- Social Media Sentiment Terminology
- Sentiment Analysis
- Options for Analyzing Sentiment
- Document Level vs. Entity Level Sentiment
- Unsolicited Feedback
- Lesson 03 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 04 – Setting Goals and Selecting Platforms
(Duration: 31m)
- Workbook (Pdf)
- Setting Goals and Selecting Platforms
- Corporate Culture and Social Media
- Five Barriers to Social Media Adoption
- Barrier #1: Resistance to Change
- Barrier #2: Sensitivity to Costs
- Barrier #3: Fear of Damaging Content
- Barrier #4: Fear of Sensitive Information Exposure
- Barrier #5: Fear of Web Attack and Malware
- Social Media Goals vs. Business Goals
- KPIs (Key Performance Indicators)
- SMART Social Media Goals
- SMART Goals – Specific
- Matching Goals to Social Media Platforms
- Platform Selection Process
- Types of Social Media Platforms
- Overview of Social Media Platforms
- Popularity-Based Platform Selection
- Goal-Based Platform Selection
- Content-Based Platform Selection
- Content Examples from Top 5 Platforms
- Demographic-Based Platform Selection
- Lesson 04 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 05 – Creating the Social Media Policy
(Duration: 1h 2m)
- Workbook (Pdf)
- Creating the Social Media Policy
- Legal Disclaimer
- The Social Media Policy
- Demo
- – Context for Social Media Policy
- Disclosure Best Practices Toolkit
- Demo- SocialMedia.org
- Truth in Advertising
- Online Endorsements and Testimonials
- Intellectual Property
- Permission for Protected Content
- Demo- Utilizing Content
- Creative Commons
- Spectrum of Licenses from Creative Commons
- Demo- Creative Commons
- Brand Abuse
- Trade Secrets and Proprietary Information
- Avoiding Release of Proprietary Information
- Privacy Policy
- Defamation in Social Media
- Lesson 05 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 06- Integrating Marketing Strategies
(Duration: 44m)
- Workbook (Pdf)
- Integrating Marketing Strategies
- Brand Marketing
- Demo- Brand Marketing
- Online Brand Creation Process
- Demo- Contests and Promotions
- Keywords
- Keyword Research Tools
- Demo- Google Keyword Planner
- Tips for Keyword Selection
- Successful Keyword Strategies
- Demo- Where to Use Keywords
- Keyword Usage
- Content Tagging
- Lesson 06 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 07 – Developing Effective Content
(Duration: 49m)
- Workbook (Pdf)
- Developing Effective Content
- Content Marketing on Social Media
- Types of Content
- Trends in Content Marketing
- Content Origination
- Outsourced vs. In-house Content Production
- Branded vs. Common Interest Content
- Demo – Branded vs. General Content
- Content Development
- #1 – Select a Topic
- #2 – Write a Title
- #3 – Write an Introduction
- #4 – Create the Body of the Content
- Demo – Trending Content
- #5 – Include a Call to Action
- Lesson 07 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 08 – Understanding the Popular Platforms
(Duration: 3h 34m)
- Workbook (Pdf)
- Understanding the Popular Platforms
- Overview of Social Media Platforms
- Social Media Intimacy
- Blogging
- Demo – Sample Blogs
- Demo – WordPress Blogs
- Demo – Using Facebook
- YouTube
- Demo – YouTube
- Demo – Creating a Channel
- Demo – Uploading Video
- Google+
- Demo – Google+
- Demo – Advertising in Google+
- Demo – LinkedIn
- Demo – Business Side of LinkedIn
- Demo – Twitter
- Demo – Advertising in Twitter
- Lesson 08 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 09 – Launching Successful Campaigns
(Duration: 1h 39m)
- Workbook (Pdf)
- Launching Successful Campaigns
- Traditional Website Advertising
- Social Media Advertising
- Benefits of Native Advertising
- Example: Paid Twitter Advertising
- Example: Paid Facebook Advertising
- Capitalizing on Contacts
- Demo- Social Media Contests
- Social Media Contests
- Contest Platform Software
- Demo- Online Contests
- Social Media Documentation and Schedules
- Action Plans
- Action Plan Template
- Editorial Calendar
- Editorial Calendar Components
- Editorial Calendar Tool Options
- Demo- Editorial Calendar Tool
- Project Management Software
- Performance Dashboards
- Tools with Performance Dashboard Options
- Demo- Performance Dashboard Tool
- Social Media Campaign Management Tools
- Social Media Management Tool Options
- Demo- Social Media Management Tool
- Lesson 09 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 10 – Managing the Community
(Duration: 56m)
- Workbook (Pdf)
- Managing the Community
- The Community Manager Role
- The Community Manager
- Social Media Personas
- Personal (Self) Persona
- Corporate (Brand) Persona
- Response Community (Hybrid) Persona
- Demo- Creating a Response Community
- Importance of Voice Consistency
- The Successful Online Personality
- Demo- Three Personality Musts
- Demo- Social Media to Build Community
- Demo- Pinterest
- Lesson 10 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 11 – Providing Customer Service
(Duration: 1h 18m)
- Workbook (Pdf)
- Providing Customer Service
- Organizational Customer Service
- Demo – Examples of Feedback
- Social Media Triage
- Demo – Marketing Personas
- Social Media Triage (Cont.)
- Benefits of Triage Plans
- The Role of Social Media in Customer Service
- Professionalism in Online Customer Service
- Online versus Personal Interactions
- #1 – Positive Feedback
- #2 – Negative Feedback (Non-Specific)
- #2 – Negative Feedback (Specific)
- #3 – Neutral or Other Feedback
- Social Media Crisis Management
- Lesson 11 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 12 – Measuring, Analyzing and Reporting
(Duration: 1h 9m)
- Workbook (Pdf)
- Measuring, Analyzing and Reporting
- Social Media Analytics
- Social Media Metrics
- Tracking Metrics Over Time
- Metric #1 – Brand Health
- Conversation Share
- Demo – Gathering and Analyzing Statistics Related to Social Media
- Metric #2 – Customer Service Experience
- Response Time
- Metric #3 – Conversions
- Goal Value
- Economic Value Calculation
- Example: Social Media ROI Calculation
- Demo – Google Analytics
- Final Audit
- Reports
- Example: Goal Report
- Example: SWOT Analysis
- Lesson 12 Review
- Review Quiz (Number of attempts allowed: Unlimited)
Module 13 – The Social Media Strategist Career
(Duration: 22m)
- Workbook (Pdf)
- The Social Media Strategist Career
- Defining Your Value
- Bidding on Projects
- Building a Partner Network
- Issuing Requests for Proposals
- Succeeding as a Social Media Strategist
- Lesson 13 Review
- Course Closure
- Review Quiz (Number of attempts allowed: Unlimited)
Training Final Exam ?
Are you ready to earn your certificate of completion?
Launch The Exam
- about 13.50 hours on-demand video
- 13 downloadable Pdf Workbooks
- Unlimited time access (During Membership)
- Access on mobile and Desktop
- Certificate of Completion
Course Features Include:
Expert Lectures
Learn on-demand from top instructors who are industry subject matter experts. Our highly certified expert instructors possess a superior understanding of the subject matter in their fields and have the ability to convey this knowledge in an effective, engaging, and professional manner to a wide audience.Certificates of Completion
Upon completion of a series of courses you can earn a certificate of completion from Career Academy. Certificates of Completion will display your full name, course completed, as well as the date of completion. Students have the ability to print this out or save it digitally to showcase your accomplishment.PowerPoint Visuals:
Many of the in-depth theories and processes discussed in our courses can be learned most efficiently through the detailed PowerPoint slides presented. These visuals are accompanied by an instructor voice-over to provide our students with a clear, efficient, and complete presentation of concepts.Professional Development Activities
Students are provided access to professional development activity files which allow for an individual to test out course theories and apply the knowledge they earned from the course.Review Quizzes
Once a course is completed, test your knowledge by taking our course review quiz! Students have the ability to retake any review quizzes as many times as they wish to ensure they understand the material or to improve upon their scores.Mobile Access
With our universal course player, you can learn from your computer, tablet as well as mobile devices. Keep up with your training on the go!
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