There are many reasons why we communicate – to inform, to share our viewpoint, to educate, and to sell. Communications guru Barbara Evers would argue that all these forms of communication are in fact forms of persuasion.

In this course Barbara Evers and Wofford Jones walk through tips and techniques to take advantage of when you’re seeing to communicate and persuade.

Objectives – You will be able to:

• Describe the relationship between Persuasion and Communication
• Discuss the elements of Persuasion
• Identify the use of Framing in communication