Sales and Marketing
Sales 101: Appointment Making
Lessons Include:
01: Introduction to Appointment Making (8:29)
02: Speaking to Decision Makers (4:44)
03: The Importance of Scripts (12:12)
04: The Appointment Making Process (12:03)
05: The Five Categories of Objection (7:38)
06: Repeat, Reassure, Resume (5:26)
07: Turnarounds for Happy Now, Not Interested, and Too Busy (11:14)
08: Turnarounds for “Just Send Info” (5:21)
09: Turnarounds for Direct Statements/Questions (9:55)
The 5 Big Marketing Mistakes
Lessons Include:
1: Introduction (10:49)
1A: “Average Joe” (3:52)
1B: “Innovation Starters” (6:49)
1C: “Average Joe” Ad Examples (9:04)
1D: “Better-Than-Average-Joe” Ads (10:25)
1E: Wrapping Up Average Joe (8:45)
2A: The Platitude Trap (5:21)
2B: The Reticular Activating System (8:38)
2C: Activators (8:04)
2D: Hot Buttons (11:22)
3A: Right Message, Wrong Time (9:25)
3B: Educational Spectrum (10:18)
3C: Choose Your Category (10:25)
3D: Right Message, Wrong Time Wrap Up (7:04)
4A: Ignoring Future Buyers (6:40)
4B: Reports, Part 1 (8:14)
4C: Reports, Part 2 (10:07)
5A: Mistake #5, Stopping Short (7:23)
5B: Accelerated Discontentment (15:17)
5C: Wall Drugging (10:02)
6A: Conclusion (5:50)
Online Marketing 101
Lessons Include:
01: Introduction (2:35)
02: Search Engine Optimization (SEO) (9:53)
03: Black Hat vs Gray Hat vs White Hat (5:33)
04: Pay-Per-Click (PPC) (11:32)
05: Social Media (9:43)
05b: Social Media, Part 2 (10:36)
06: Your Website as A Marketing Tool (10:54)
07: Email Marketing (11:17)
08: Blogging (7:12)
09: Planning Your Online Marketing Strategy (6:00)